Privacy Policy

Effective Date: 22 October 2025

Data Controller: Basketeer Group Co., Ltd.
893 Pattanakarn RoadSoi Pattanakarn 11, Sub District Suanluang, District Suanluang, Bangkok 10250
Email: info@basketeer.com

1. Scope and Application

This Privacy Policy explains how Basketeer Group — including its brands Basketeer, Flowers by Basketeer, and Charlotte Bakery — collects, uses, and protects your personal information.

We are committed to safeguarding your privacy in accordance with Thailand’s Personal Data Protection Act B.E. 2562 (PDPA) and relevant international standards such as the General Data Protection Regulation (GDPR).

This policy applies to all websites, mobile applications, social media channels, online stores, and physical locations operated by Basketeer Group.

It covers personal data collected from:

2. Information We Collect

Personal Information

• Full name, address, email, and telephone number
• Delivery and billing details
• Payment information (processed securely via authorised gateways)
• Account and Transaction Data
• Order history and preferences
• Customer account and loyalty programme details
• Digital and Usage Data
• Cookies, IP addresses, device identifiers
• Browsing behaviour and analytics data
• Communication Data
• Messages, reviews, or feedback sent via our contact forms, LINE, Meta, or email

3. How We Use Your Information

We use personal data as necessary for our business operations and your service experience, including to:

• Process and fulfil your orders
• Manage deliveries, returns, and after-sales support
• Improve our products, websites, and customer experience
• Send offers, updates, and promotions (with your consent)
• Ensure compliance with applicable laws and fraud prevention
• We do not sell or rent personal data to third parties.

4. Legal Basis for Processing

We process your data under one or more lawful bases:

Consent (e.g. for marketing subscriptions)
Contractual necessity (e.g. to process your order)
Legal obligation (e.g. tax or accounting records)
Legitimate interest (e.g. service improvement or fraud prevention)

5. Data Sharing and Third Parties

We may share data with trusted service providers who assist in our operations, including:

Payment gateways (e.g. Omise, Stripe, PayPal)
Delivery partners (e.g. Kerry, Flash, Grab)
Marketing and analytics platforms (e.g. Meta, Google, LINE)
IT and hosting providers supporting our systems

All partners are bound by strict data protection agreements and may not use your data for their own purposes.

6. Facebook Login (Meta Platforms)

If you choose to sign in or interact via Facebook Login, we may receive information from Meta such as your public profile (name, email, profile ID) according to your permissions.
We use this data solely to verify your identity, personalise your experience, and provide our services.

You can revoke data access or delete our app connection anytime under:
Facebook → Settings & Privacy → Settings → Apps and Websites.

For Facebook user data deletion, please follow our Facebook Data Deletion Instructions.

7. Cookies and Tracking

We use cookies and similar technologies to:

Enable website functionality
Analyse performance and improve user experience
Personalise marketing content

You can manage or withdraw your cookie preferences through your browser settings or our on-site cookie management tool.

8. Data Retention

We retain data only as long as necessary for its purpose or as required by law.

Typical retention periods:

Customer orders and transactions: 7 years
Marketing consent and communications: 3 years (renewable)
Analytical and cookie data: 1 year
After these periods, data is securely deleted or anonymised.

9. Your Rights

Under Thailand’s PDPA, you have the right to:

Access and request a copy of your personal data
Request correction of inaccurate data
Withdraw consent for processing
Request deletion or anonymisation of your data
Object to or restrict processing in certain cases
To exercise these rights, contact info@basketeer.com.

For Facebook Login users, please also refer to our
Facebook Data Deletion Instructions.

10. Data Security

We apply multiple layers of protection, including:

Secure servers and encryption
Restricted access and employee confidentiality policies
Regular security reviews and compliance checks
While we take all reasonable precautions, no system is entirely risk-free; we continuously monitor and improve our safeguards.

11. International Data Transfers

If personal data is transferred or stored outside Thailand (e.g. on global cloud services), we ensure that appropriate safeguards such as standard contractual clauses or equivalent protections are applied.

12. Updates to This Policy

We may update this policy to reflect operational or legal changes.
Any updates will be posted on our official websites with a revised effective date.

13. Contact Us

If you have questions or concerns about how we handle your data, please contact:

Basketeer Group Co., Ltd.
893 Pattanakarn RoadSoi Pattanakarn 11
Sub District Suanluang,
District Suanluang,
Bangkok 10250

Email: info@basketeer.com